Political Campaigns

The Challenge
A beautiful young girl's life is snuffed out by a heinous killer. Jessica Marie Lunsford's Dad, Mark Lunsford, seeks laws that get tougher on convicted sexual predators.

The Solution
A California State Senator organizes a campaign to pass "Jessica's Law". Moran & Associates assists with efforts to pass the legislation through coalition building, fundraising and direct mail.

The Results
Jessica's Law initiative is passed overwhelmingly by California voters.